Planning Checklist:

6 – 12 Months

Plan budget.

Select Shows.

Book space.

Organise your stand builders or display equipment.

4 Months

Determine show objectives and investigate and evaluate show audience.

Create a marketing message.

Obtain Exhibitor Manual and read carefully.

Source your exhibition display supplier.

3 Months

Establish work schedule.

Make travel plans / book hotel rooms.

Set-up any needed outside suppliers.

Plan printed materials.

6-8 Weeks

Check on production of display material.

Order product samples, gifts / giveaways, literature etc.

Confirm pre-event advertising and press releases.

Order necessary show services (eg power, furniture etc) if required.

Register and confirm staff or guest attendance (if relevant).

3-4 Weeks

Write and mail customer invitation letters and finalise VIP guest events.

Confirm shipping information and provide to suppliers.

Prepare training materials for staff at show.

1-2 Weeks

Collect supplies, tickets, and service orders sent to show in advance.

Bring credit cards for payment on site.

At Show before Opening

Travel to site; pick up badges.

Confirm arrival of display, equipment, literature and supervise set-up.

Conduct pre-show briefing and outline goals to staff manning the stand.

Here are some display system tips:

Think neatness and visibility when putting your display system together.

Build the impression of demand into your exhibit.

Pull a crowd to your display.

Have a stack of promotional items that you can use as giveaways at your convention exhibit.

Use a prize draw or contest.

Make it easy for booth visitors to get information.

Make sure you have plenty of promotional literature on hand.

Be ready to do business.

Have your stand manned at all times.

Actively engage visitors.

No Food/Drink/Laptop or homework on the stand

What are some helpful tips that I should consider about exhibition stand design?

The layout of your exhibition stand should make it easy and non-threatening for visitors to enter.

Display products at eye level. This really attracts visitors and makes effective visual aids for the staff.

Have idle computer monitors default to a running company advertisement or company logo.

Make sure a company sign is up high so visitors can find your stand; at eye level so visitors walking by know who you are, and at the front of your info counter.

Make the stand’s graphics informative, eye-catching and useful